Having discussed some ethical issues, Corporate Social Responsibility and the manner confectionery organizations perform their activities is a natural continuation: "Today CSR goes far beyond the old philanthropy of the past-donating money to good causes at the end of the financial year and is instead an all-year-round responsibility that companies accept for the environment around them, for the best working practices" (Jobber 2013, p.213).

        In an attempt to act in a socially responsible manner, Thorntons launched "making life sweeter" creativity campaign, combined with excellence in performing daily activities and team working among employees. In such a way, achieving the goal to make "every consumer smile" is facilitated. Juggling with numerous initiatives, well presented in the Corporate Social Responsibility Policy, UK's confectionery adapts relationship marketing, allowing the communication with customers and employees (Jobber 2013, p.213). Besides, part of Thorntons CSR policies is the donation to "Smile Train" charity, expressing concerns about giving all children a  reason to smile (Thorntons, 2014).

                                     Social Issues:

            Seasonal sales and higher prices in digital confectionery terms, however, are still problematic. Marketers are accused of ballooning the prices of products influenced by the American marketing system (Kotler, 2014). High advertising and promotion costs around Christmas, Easter, Valentine's Day, Halloween and mini season holidays increase confectionery price (Key Note, 2014). Cadbury Creme Egg, for instance, is only available for a limited period- from January until Easter. Therefore, marketers benefit from the impulsiveness of buyers which is unacceptable in socially responsible terms (Key Note, 2014).

            High-pressure selling is indicative of the confectionery industry by means of  TV commercials such  as Cadbury's collection during Christmas and Eater periods. Interestingly, advertising is deliberately decreased in January so that customers can prepare for Easter's marketing attack (Bacon, 2014).

            Moreover, Christmas markets such as Cardiff Winter Wonderland, are indicative of high pressured sales of expensive chocolates. Besides, customers are bombarded well before Christmas- starting in the beginning of November (UK & Cardiff, 2014).